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Head-Turning Hair

the shampoo + the conditioner

$88.00

"My hair feels SO soft and renewed, not to mention it smells amazing!" - T.S (Basic Maintenance Client)

Say goodbye to bad hair days. Forever.

Take the shortcut to a better head of hair with our innovative 2 step solution that 

  restores proteins so hair grows thicker and fuller.

✔  gets rid of dandruff to eliminate embarrassing flakes and itchiness.

✔  cultivates the scalp for ongoing, healthy hair growth.

Your hair deserves the best. Treat yourself today.

A multi-functional, color-safe and dynamic fusion of restorative ingredients that repairs and prevents damage, eliminates dandruff, adds volume, slows thinning, controls frizz and boosts hydration all at once to breath new life into your hair after just a few uses.

  • Resets and detoxifies.
  • Boosts hydration.
  • Addresses dandruff and eliminates flakes.
  • Improves circulation.
  • Reduces oil.
  • Regulates bacteria.
  • Combats oxidative stress.
  • Adds volume and thickens hair shafts.
  • Improves flexibility.
  • Controls frizz.
  • Restores lost proteins.
  • Repairs damage and prevents breakage.
  • Facilitates healthy growth.
  • Antioxidant. Anti-inflammatory. Antimicrobial. Antifungal.

Have you ever found yourself having to choose between hair products? Do you get the one for volume, the one for dandruff, the one for fine hair, the one for curls, the one for growth, or the one for repair etc?

You're never leaving with more than one. And yet, you probably need one that does more than just whatever you left with.

You shouldn't have to choose from - or require - multiple products for multiple issues. Products can be formulated to address more than one. 

Enter Basic Maintenance. 

Where we prefer just one. One that does it all so you don't have to.

Saving you time, money and frustration while reducing waste.

Formula 07: The Shampoo

Active-packed with proteins, essential oils, fatty acids, polyphenols and antioxidants, you'll reclaim your hair's natural glory with this comprehensive cleanser that eliminates dandruff, slows thinning, repairs damage and adds volume, all without stripping it of its natural oils.

Formula 08: The Conditioner 

Active-packed with proteins, fatty acids, polyphenols and antioxidants, this multi-renewal conditioner helps eliminate dandruff, slows thinning, adds volume, moisturizes and hydrates while repairing damage and promoting growth. It helps repair both your hair’s protective cuticle layer and your scalp’s skin barrier.

  • Suitable for all hair types and conditions, this color-safe, ultra-productive duo was formulated for anyone looking to make the most of their time - and their hair - with as little effort as possible.

Step 1) The Shampoo

  • Apply to wet hair and gently massage into scalp and strands.
  • Upon feeling it's cooling sensation, rinse thoroughly.
  • A little goes a long way. For people with short hair, 1 pump is more than enough (try 1/2). For people with long hair, no more than 2 pumps.
  • Product will last approximately 4 months.
  • Use no more than 3x per week.
  • Best results when used before F08: The Conditioner.

Step 2) The Conditioner

  • Apply to wet hair and gently massage into scalp and strands.
  • Upon feeling it's cooling sensation, rinse thoroughly.
  • A little goes a long way.  For people with short hair, 1 pump is more than enough (try 1/2). For people with long hair, no more than 2 pumps.
  • Product will last approximately 4 months.
  • Safe for daily use.
  • Product additionally functions as a co-wash.
  • Best results when used after F07: The Shampoo.

The only condition is consistency. 

  • 1 week: scalp detox - bacterial regulation and oil control takes hold. Visible signs of dandruff, and/or itchiness begin to wane. Hair appears softer, less greasy, and flake free. Temporary volume improvement due to immediate effects of keratin.
  • 2 weeks: actual hair repair - protein restoration, and strand damage begins to fully correct. Hair appears fuller, more lustrous and bouncier.
  • 3 weeks: scalp balance and root strength improvement - cultivating your hair for ongoing, healthy growth.

    60 Day 100% "Money Back" Guarantee

    Like what you see or it's FREE. No returns necessary. If you don't love the way you look after using our products - reach out to hello@basic-maintenance for a full refund, store credit or another product to try. This offer is valid until 60 days after purchase.

    Shipping

    Free standard shipping on all orders over $70. Automatically applied at checkout.

    Discounted flat-rate shipping for the following:

    Standard Shipping for Orders Under $70 = $8

    Express Shipping for Orders $0-$99 = $20.00

    Express Shipping for Orders over $100 = $10

    *Quick Ship Policy* - Orders are shipped via courier (not snail mail) within 1-2 business days of being placed.

    Highlights

    No SLS
    No DEA
    No Parabens
    No Petrolatum
    No Phthalates
    Cruelty Free

    All Ingredients

    Click below to read all of this bundle's ingredients.


    F07 The Shampoo Ingredients: Aqueous Extract: Anthemis Nobilis (Chamomile) Flower Extract, Aloe Barbadensis (aloe vera gel) Leaf Juice, Ammonium Laureth Sulfate, Disodium Lauryl Sulfosuccinate, Cocamidopropyl Betaine, Polyquaternium 7, Phenoxyethanol, Menthol, Citric Acid, Camelina Sativa Seed oil, Argania Spinosa (argan) oil, Simmondsia Chinensis (jojoba) oil, Mentha Arvensis (peppermint) oil, Hydrolyzed Keratin, Tocopherol, Melaleuca Alternifolia (tea tree) leaf oil, Eucalyptus Globulus Leaf oil, Ammonium Chloride.

    F08 The Conditioner Ingredients: Aqueous Extract: Anthemis Nobilis (Chamomile) Flower Extract, Aloe Barbadensis (aloe vera gel) Leaf Juice, Cetyl Alcohol, Polyquaternium 7, Glycerin, Cetrimonium Chloride, Amodimethicone (and) Trideceth-12 (and) Cetrimonium Chloride, Stearyl Alcohol, Butyrospermum Parkii (shea butter), Phenoxyethanol, Menthol, Camelina Sativa Seed oil, Argania Spinosa (argan) oil, Simmondsia Chinensis (jojoba) oil, Mentha Arvensis (peppermint) oil, Hydrolyzed Keratin, Tocopherol, Melaleuca Alternifolia (tea tree) leaf oil, Eucalyptus Globulus Leaf oil, Ammonium Chloride.

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    all hair types

    including sensitive scalps

    total hair repair

    builds and strengthens

    total scalp care

    eliminates flakes

    color-safe

    preserve + protect

    Key Ingredients

    Tea Tree Oil / Eucalyptus Oil / Peppermint Oil (Scalp Care Complex)
    Represses dandruff: Similar to your gut - or your skin...
    Represses dandruff: Similar to your gut - or your skin - your scalp plays host to its own unique microbiome. An ecosystem of bacteria, fungi and other microbiota that live within the confines of your skin barrier and the follicles of your hair. One such species is Malassezia - a yeast-like fungus that usually exists in necessary and manageable quantities. In some cases, it becomes overgrown, often leading to seborrheic dermatitis - a common skin disorder. A mild variant of this can affect the scalp and is manifested by dry, flaking scales - otherwise known as dandruff.

    The antibacterial and antifungal properties of all three oils are the primary drivers behind their research-proven ability to be effective and well tolerated treatments of scalp seborrheic dermatitis. Their activity is both acute and preventative.

    They attack dandruff at its source while helping to alleviate the associated symptoms of redness, itching, and acne across the hairline.

    Reduces inflammation: Each of these essential oils helps to reduce inflammation by deploying a potent mix of antioxidants that work to regulate some markers of inflammation - such as C-reactive protein (CRP), a protein in the blood, heightened levels of which are one of the leading causes of hair loss.

    Regulates oil production: A common and secondary issue resulting from an overgrowth of bacteria on the scalp is excess oil production. By treating the source of the overproduction, these three essential oils help regulate the scalp's oil production, resulting in a healthier scalp and better-looking hair.

    Can contribute to new hair growth: Apart from soothing itchiness, repressing dandruff and preventing excess oil production, peppermint oil in particular has proven vasodilating effects - a widening of the blood vessels. This helps improve blood flow - allowing nutrients to better reach hair follicles, balance the scalp’s pH level, and stimulate the hair growth cycle.

    Insecticidal and delousing treatment: Both tea tree and eucalyptus oil have insecticidal properties making them effective treatments for lice - curbing infestation and preventing new eggs from hatching.
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    Hydrolyzed Keratin
    Keratin. It’s a multi-functional protein found in your hair strands...
    Keratin. It’s a multi-functional protein found in your hair strands that is responsible for its strength and integrity. Hydrolyzed keratin is that same protein molecule broken down into smaller molecules so that it can penetrate the hair strand.

    It fills the microscopic gaps throughout the hair shaft, including its three layers known as the cuticle, cortex, and medulla.

    It rebuilds the natural protective layer of hair by replacing lost protein and increasing each strand’s diameter. It gives a fuller appearance and temporary strength boost.

    It increases moisture retention. It reduces breakage. It smoothes out the hair, minimizes frizz and friction and increases elasticity.

    It minimizes the damaging effects of sun exposure, heat styling, chemical treatments, and mechanical manipulation (hair combing).

    It makes hair feel stronger, softer and bouncier.
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    Argan
    Oil derived from the kernels of the argan tree. Another...
    Oil derived from the kernels of the argan tree. Another dose of antioxidants, but paired with a robust concentration of fatty acids.

    It’s a natural source of polyphenols and Vitamin E. It helps balance the production of free radicals, protecting against environmental stressors and oxidative stress.

    It moisturizes and nourishes the skin. It softens its texture and appearance. It’s occlusive properties help mitigate trans-epidermal water loss, sealing in hydration and preventing further damage.

    It’s anti-inflammatory. It soothes skin and placates redness. It alleviates acne and acne-scarring.

    It’s lightweight, non greasy and non-comedogenic.
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    Jojoba
    It’s hydrating. A natural humectant - working to attract and...
    It’s hydrating. A natural humectant - working to attract and retain water at the top layer of the skin.

    It’s a botanical substance that closely mimics the sebum your body naturally produces, helping to regulate oil production. It’s non-comedogenic - avoiding build up on your skin and the clogging of your pores.

    It’s an antioxidant. A natural source of vitamin E, helping to protect your skin from the damage of oxidative stress. From exposure to UV rays. From pollutants and other toxins.

    It stimulates the production of collagen and helps reduce it’s rate of degradation.

    It’s anti-inflammatory and wound healing, encouraging your skin cells to bind together after they’ve been separated by a scratch or cut. It treats acne and acne scarring. It treats psoriasis and eczema. It relieves dryness, flaking, and itching. It helps wounds fight infection.
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    Camelina oil
    Oil derived from the Camelina Sativa Plant. It’s an incredibly...
    Oil derived from the Camelina Sativa Plant. It’s an incredibly potent source of essential fatty acids. It’s profile consists of 6% saturated fatty acids, 30% monounsaturated fatty acids, and 64% polyunsaturated fatty acids. It’s most notable contents are its 31% linolenic acid, 23% linoleic acid, 17% oleic acid, 11% eicosenoic acid and 8% palmitic acid. It’s one of the richest natural sources of alpha-linolenic acid (ALA) - the heart-healthy plant-derived, omega-3 fatty acid.

    It’s anti-inflammatory. It helps treat scalp conditions like eczema, psoriasis, and seborrheic dermatitis that can lead to dandruff. It’s packed with natural antioxidants - tocopherols and phytosterols - combatting free radical damage to keep the hair shafts protected from environmental factors.

    It regulates oil production. It locks in hydration. It injects nourishment to treat dryness and flakiness. It improves elasticity and texture. It’s a robust source of vegetable proteins. It repairs damaged hair cuticles. It coats the hair follicles promoting their strong and healthy growth. It makes hair softer, smoother, and healthier.
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    Tocopherol
    Vitamin E. It’s a fat-soluble, essential nutrient with anti-inflammatory and...
    Vitamin E. It’s a fat-soluble, essential nutrient with anti-inflammatory and strong antioxidant properties.

    It helps support cell function, and skin health. It’s effective at combating the effects of free radicals produced by UV rays and toxins in the environment.

    It assists in various kinds of cellular restoration from sun damage to healing support for scars or burns.

    It reduces the symptoms of atopic dermatitis. It accelerates wound healing. It regulates oil production.

    It helps keep your skin's protective lipid barrier intact. It allows for long-lasting moisture retention between your skin cells. It seals up the tiny cracks that cause water-loss and lead to tight and dry skin.
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    Shea
    It’s a fat that’s extracted from the nuts of the...
    It’s a fat that’s extracted from the nuts of the shea tree. It’s rich in fatty acids, including linoleic, oleic, stearic, and palmitic acids.

    It’s moisturizing. When applied topically, these oils are rapidly absorbed into your skin. They act as a “refatting” agent, replenishing lipids and rapidly creating moisture. This contributes to the restoration of your skin barrier, moisture retention and a reduced risk of dryness.

    It’s non-greasy. Linoleic acid and oleic acid balance each other out - allowing for an efficient absorption of shea that leaves your skin smooth but not slick after application.

    It’s anti-inflammatory. When applied to the skin, it’s plant esters trigger cytokines and other inflammatory cells to slow their production. This may help minimize irritation caused by environmental factors, such as dry weather, as well as inflammatory skin conditions, such as eczema and psoriasis.

    It’s antioxidant. It’s rich in vitamins A and E, two nutrients with strong antioxidant activity. Antioxidants are important anti-aging agents. They protect your skin cells from free radicals that can lead to premature aging and dull-looking skin.

    It’s antimicrobial. Topical application can help combat acne-causing bacteria on the skin.

    It’s antifungal. It helps to fight skin infections caused by certain fungi - such as ringworm and athlete’s foot.

    It’s anti-acne. It’s fatty acid content mimics your skin’s production of it’s natural oils, helping to regulate production and clearing it of excess sebum. The result is a restoration of the natural balance of oils in your skin - which can help stop acne before it starts.

    It boosts collagen production. Shea butter contains triterpenes - naturally occurring chemical compounds thought to deactivate collagen fiber destruction.

    It reduces the appearance of stretch marks and scarring. It stops keloid fibroblasts — scar tissue - from reproducing, while encouraging healthy cell growth to take their place.

    It’s naturally sun-protectant. While it can’t be substituted for a sunscreen alone, it does contain a naturally occurring SPF of 4.
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    Chamomile
    A powerhouse of antioxidant and anti-inflammatory compounds that’s rich in...
    A powerhouse of antioxidant and anti-inflammatory compounds that’s rich in polyphenols and phytochemicals.

    It deeply but gently penetrates the skin, inhibiting the release of, and damage done by inflammation-causing chemicals.

    Its astringent properties allow for tissue contraction, tightening pores and smoothening skin.

    It’s brightening. It’s softening and soothing. It can fade acne scars and hyperpigmentation. It placates redness.

    It’s antimicrobial, gently killing bacteria and combating infection.

    It’s anti-aging, protecting the skin from excess free radical production and oxidative stress. It accelerates cell and tissue renewal. It temporarily reduces the appearance of fine lines, wrinkles and scars.
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    Aloe
    Conceived by nature. Revered by science. Aloe embodies 75 bioactive...
    Conceived by nature. Revered by science.

    Aloe embodies 75 bioactive constituents. This includes vitamins and minerals. Fatty acids and amino acids. Enzymes and Sugars. Salicylic acids.

    It’s a playground of skin-supportive activity that ranges from antifungal, antiviral, antibacterial, and antimicrobial to anti-inflammatory, antioxidant and anticancer.

    Its compounds accelerate wound healing. It treats both burns and lesions. It prevents redness and itching. It fights infection.

    It’s anti-aging. It stimulates the production of hyaluronic acid. Of collagen and elastin fibres.

    It’s anti-acne. Antimicrobial and anti-inflammatory properties help pacify acne-prone skin, while salicylic acid elements gently exfoliate, promoting skin-cell turnover.

    It’s hydrating. Beyond its water content and the induced production of hyaluronic acid, its natural sugars - mucopolysaccharides - work hard to retain the moisture delivered to the skin.
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    Science forward. Doctor backed.

    Only productive ingredients that work even better by working together - not separately. You know - they have good chemistry.

    Customer Reviews

    Based on 36 reviews
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    Nancy Lucchesi
    A Game Changer for Hair Health!

    I recently stumbled upon this Basic Maintenance Shampoo and decided to try it, and oh boy, am I glad I did! I have been searching for a shampoo that does more than cleans my hair, and this product has truly exceeded my expectations.
    Firstly, I love how this shampoo gets down to business regarding cleaning. It lathers up nicely and leaves my hair feeling squeaky clean, but without stripping it of its natural oils. I’ve noticed that my hair is much less frizzy and way more manageable since I started using it.
    But what sets this shampoo apart is its nourishing properties. It’s not just a surface-level cleaner; it penetrates the hair strands and repairs them from the inside out. My hair has never felt softer or looked shinier! I can tell it’s healthier overall.
    I also appreciate that the formula doesn't rely on harsh chemicals to do its job. It’s gentle enough for daily use, and I’ve noticed that my scalp is less irritated since making the switch.
    Basic Maintenance Shampoo is a total game-changer for me. It cleans, repairs, and nourishes all in one go, and I couldn’t ask for anything more in a shampoo. If you’re on the fence about trying it, I say go for it—you won’t be disappointed!

    S
    S B
    Can't say enough about these

    First of all, they smell absolutely divine. But scent aside, the real magic was after my shower. My hair has never felt so soft and healthy with this natural shine that I've always envied. I'm enthusiastically recommended these to everyone i know lol

    G
    Gabriela Trujillo
    My Partner Got This…And It’s Amazing!

    My partner got this as a gift and I was skeptic at first as most shampoos don’t work for me! To my surprise this was the best shampoo ever! Coming back for more.

    S
    SE7EN

    The Shampoo & Conditioner work really well together. This shampoo doesn't dry out my hair like other brands. It leaves my hair manageable and healthy. Excellent product!

    K
    Kathy George
    Best shampoo!

    Tried this shampoo. Whole family absolutely loves it! Smells great! Feels great on my scalp. Would 100% recommend!!!

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