We’re a collective of chemists that got tired of being sub-contracted to make sub-par products for sub-par brands.
We got tired of all the talk. Tired of the stories. Tired of the false promises and misinformation. We got tired of the overkill. The new releases and new steps. Tired of hearing about new miracles for new issues we didn’t even know existed.
It was exhausting. So we decided to take our expertise and go out on our own.
Our focus is simple: efficiency. We’re on a mission to turn those multi-step, multi-product routines into single, powerhouse formulas that do a little bit of everything so you don’t have to.
Products renown for their productivity. Products that speak for themselves so we don’t have to.
And the vision that drives us? A changing of the guard that wants you to save time and money by limiting waste.
All you need to do, and all you need to do it.
No fillers. No fluff. No unnecessary steps. No green-washing. No clean-washing. No fear-mongering. No sugar-coating. No magic. No miracles.
Products that actually work. Routines you can actually manage. Promises you can actually believe.
The stuff that actually matters.
Efficiency. Not just performance. True productivity.
Foundational products, optimized. Fundamental routines, refined.
The science of self-care, simplified and streamlined.
Everything engineered with your time and wellbeing in mind.
Because the stuff you put on you, the stuff you put in you, and the stuff you surround yourself with?
That stuff should work for you. Decisively.
Regardless of how much you have to spare. Take some. Make some if you have to.
Then spend it on yourself - but wisely.
You’ve earned it, so make the most of it.
Because no matter how small or inconsequential the moment might seem, simple acts of self-care can have an outsized impact on your wellbeing.
On your health, your mood and your outlook. Your focus. Your relationships. Your confidence and productivity.
It doesn’t need to be difficult. You don’t need to eat and train like an Olympian. You don’t need a sleep coach or a 30-minute skincare routine.
You don’t need any of that. It can be simplified.
You can focus on the fundamentals. Not just learning them - mastering them.
Turning them into ritual. Trusting that process. Discovering the interconnectedness of it all.
There’s something to be said about even the most basic routines and rituals. Grounding habits you can lean on for control.
Maybe it’s exercise. Maybe it’s nutrition. Maybe it’s sleep hygiene. Maybe it’s skin health or haircare. And, maybe it doesn’t end there.
Maybe it’s anything that makes you feel good. Good habits. Good environments. Good times. Good people. A good laugh or a good talk. Good music. Good weather.
Hell, even a good meal with a good bottle of wine.
Your time. Your energy. Your health.
You. Taking care of yourself. Caring for yourself. Caring about yourself.
That’s self-care.
It’s a never-ending DIY project with an infinite number of tools.
You choose which ones to use.
A team? Kind of. Partners? Sure. Friends? Sometimes. The reality is, we’re family. For better or worse.
We fight. We tease. We curse. We laugh. We cry. We shout. From the dinner table to the conference table. Birthday parties to wedding parties. Good times. Bad times. Lunch times. Game times. All the damn time.
We’ve been through it all together. And now this.
Basic Maintenance.
For anyone unaddressed by the world of wellness at large. The brands they can’t relate to. The products they can’t understand. The routines they can’t fathom and the promises they can’t believe.
Anyone who knows this should be about more than just nutrition and fitness. Who is tired of having their time wasted. Who just wants to feel better. And who is unwilling to settle on anything less than exceptional.
Welcome to the family.
Foundational products engineered for performance.
Unadulterated formulas optimized for efficiency.
Cross-functional solutions with compounding benefits.
Science conducted with a conscience.
