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Taking your skin & hair care to a new level. Simple steps, remarkable results. That's Basic Maintenance.

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    Younger Skin. Fuller Hair.

    Fewer Steps.

    Revive your prime in weeks, not years, with doctor-trusted shortcuts to protect you from the visible signs of aging.

    start your transformation ➤

    "In dermatology, this is the kind of high level science we look for."

    • uhn
    • CB
    • vogue
    • Elle
    • nuvo
    • salon
    • GQ
    • cb2
    • BT
    • MJ
    • sharp

    Simple Systems. Drastic Results.

    Fed up with empty promises? Transform your reflection - and your routine - with the secrets of the spa, delivered right to your home.

    The makeover you can actually maintain.

    Science forward. Doctor backed.

    Embrace the future of beauty with our clinically-proven solutions, crafted by leading cosmetic chemists.

    ★ Reveal flawless, radiant skin.

    ★ Revitalize your hair, turning heads wherever you go.

    ★ Step into a world of newfound confidence.

    Replace the dreaded "you look tired" with the envious "what's your secret!?"

    radical self-care ➤

    Don't ask us. Ask Around

    Mia

    Perfect Perfect Face System
    No words left

    Since i started using these, I've received so many compliments on my skin. I wouldn't want to be without these in my arsenal. I simply cannot get over how wonderful these products are.

    Sharon

    The Face Lotion
    Repurchased the duo

    Noticed a difference after almost 3 month use. The lines look soften and overall more even skin tone. Nice that it didn’t have a scent too.

    Lindsay

    Head-Turning Hair System
    Shampoo and Conditioner

    Seriously the best shampoo I’ve tried in so long! I have colour treated hair so have been looking for one that will help with moisture and leave it feeling clean and healthy and this product does just that! Highly recommend!

    Sarah

    The Body Wash
    deeeeevine

    I bought this for my fiancé but fell in love with it my self. The scent is beautiful! And usually body washes dry me out but this one makes my skin feel so soft and smooth. Absolutely worth the price tag. Feels like a spa in a bottle.

    Samantha

    The Face Lotion
    Absolutely amazing

    Applies and absorbs nicely, application does not require much product. After constantly tweaking my routine with toners, serums, actives and whatnot, I ditched them all for this and I haven't looked back. Skin (I've got combination-type) looks better than ever.

    Michel

    The Face Wash
    Best I've ever tried

    I have dry skin. I tried The Face Wash and this soap is gentle, and it leaves no residue on my skin, no more pulling. I scanned the list of ingredients in my decoder app, and the score is 10/10. All ingredients used in this product is excellent.

    Paul

    The Super Cream
    Super Moisturized!

    For my dry eczema prone skin this cream is beyond a game changer. Just started using it for my nighttime routine - although I couldn’t wait and used it as soon as it arrived - for a super moisturizer for overnight repair.

    Tiph

    The Shampoo
    Holy Grail

    I’ve tried so many of the top shampoos and they would leave my hair a greasy mess within hours. Your shampoo has breathed “new life” into my hair and scalp. My hair feels SO soft and renewed, and it smells amazing! Ive found my Holy Grail

    Maximum Impact. Minimal effort.

    Embrace lasting results with ease and speed. Streamlined, fuss-free beauty care, distilled down to it's essentials:

    ★ Just 2 steps to perfection.

    ★ No complex layering or confusing routines.

    ★ Say goodbye to time-consuming leave-in products.

    Experience the unmatched efficiency of our lab, brought directly to your doorstep.

    effortless self-care ➤
    Endless Compliments. Zero Worries.

    Endless Compliments. Zero Worries.

    Uncover your most captivating look yet, free from the stress of harmful ingredients.

    ★ Universally safe, inclusive care for all

    ★ Zero harsh chemicals, all gentle efficacy.

    ★ Forget the irritation of purging and peeling.

    Just results so noticeable they'll wonder what you're on.

    care-free self-care ➤
    Self-care for a cause.

    Self-care for a cause.

    Our "Self-Care For Collective Wellbeing" campaign donates 5% of sales to North America’s largest hospital-based research program - UHN Foundation.

    selfless self-care ➤
    Feel better. Or it's free.

    Feel better. Or it's free.

    We don't just stand by the effectiveness of our products. We stand by how they make you look and feel.

    100% 60 Day Money Back Guarantee.

    risk-free self-care ➤

    Multi-corrective formulas.

    Single products. For every single issue.

    Only productive ingredients.

    Clean. Sustainable. Impactful.

    Basics that break through.

    A familiar collection. Un-heard of results.

    Complete accountability.

    Science. Conducted with a conscience.

    sign up for 25% off your order

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