Look around your bathroom counter.
The bottles. The tubes. The steps.
It wasn't always this complicated, was it?
Somewhere along the way, self-care stopped being care—and turned into a second job.
And yet, for all the effort, you still look tired.
You're not alone.
Most folks over 50 are stuck in a routine that doesn’t work anymore.
Not because they’re doing it wrong. But because the entire industry was never built for you.
We should know. We were the chemists behind the scenes. Formulating for the biggest brands in skincare and haircare.
Creating the $200 face creams, the $85 hair serums, the 10-step systems you were told you needed.
We saw what went in those bottles. We saw what got left out. And we saw what it did to people like you.
The marketing was dazzling. The promises were big. But behind the curtain?
It was a numbers game. How many steps could we add? How much could we charge? How long could we keep you guessing?
Eventually, we had enough.
Because we discovered something that changed everything:
A way to support aging skin and hair by targeting the root cause.
Not just surface-level fixes.
Not just symptom-hopping.
But real, cellular-level care that actually improves with time.
No 6-step layering. No harsh treatments. No magic claims.
Just skin that looks alive again.
Hair that behaves again.
And a routine so simple, it feels like cheating.
We brought it to the brands. They turned us down.
"Too simple."
"Not enough SKUs."
"Won't drive enough repeat purchases."
That’s when we walked.
We took our formulas, our research, our insider knowledge—and built something better.
It’s called Basic Maintenance.
And it’s not just another line of products. It’s a rejection of the entire system.
Because the truth is: The average woman spends $2,784 a year on skincare. $1,800 on haircare. And hundreds more on body care.
All for results that never really arrive.
We believe enough is enough.
Here’s what we offer instead:
No fluff.
No filters.
Just formulas that do what they say.
What does that mean for you?
Your skin responds first. Redness fades. Hydration holds. Glow returns. Lines soften. Texture smooths. And for the first time in years, you walk past a mirror and think: "There I am."
Then comes your hair. Stronger. Shinier. Less fussy. Styles finally hold. Frizz starts to back off. Volume starts to come back.
You find yourself using less.
Needing less.
And getting more.
Because the real transformation isn’t just how you look.
It’s how much time, money, and second-guessing you finally get back.
And if you're wondering whether this is too good to be true...
Don't take our word for it.
Our reviews read more like thank-you letters.
Not just "goes on smooth" or "feels nice"—but full paragraphs about what life was like before and after finding us.
You can read them for yourself here https://basic-maintenance.com/pages/all-reviews
That's proof.
In just over a year, 4,500+ women have discovered what we knew all along:
Your body isn’t confused. It’s just overwhelmed.
It doesn’t need another product thrown at it.
It needs consistency, balance, and smart support.
“After years of complicated routines and disappointing results, this changed everything. My skin looks better than when I was using all those expensive products, my hair finally has life again, and the best part? It takes me less than 2 minutes.”
— Margaret R., Vancouver, BC
This isn’t a trend.
This isn’t a bandwagon.
This is a return to what self-care was always supposed to be: Simple. Honest. Effective.
We built Basic Maintenance to do just that.
And we’d be honored to help you experience it.
Welcome home.
— Basic Maintenance
Ready To Say Goodbye To Skin & Hair Problems - For Good?
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All you need to do, and all you need to do it.
No fillers. No fluff. No unnecessary steps. No green-washing. No clean-washing. No fear-mongering. No sugar-coating. No magic. No miracles.
Products that actually work. Routines you can actually manage. Promises you can actually believe.
The stuff that actually matters.
Efficiency. Not just performance. True productivity.
Foundational products, optimized. Fundamental routines, refined.
The science of self-care, simplified and streamlined.
Everything engineered with your time and wellbeing in mind.
Because the stuff you put on you, the stuff you put in you, and the stuff you surround yourself with?
That stuff should work for you. Decisively.
Regardless of how much you have to spare. Take some. Make some if you have to.
Then spend it on yourself - but wisely.
You’ve earned it, so make the most of it.
Because no matter how small or inconsequential the moment might seem, simple acts of self-care can have an outsized impact on your wellbeing.
On your health, your mood and your outlook. Your focus. Your relationships. Your confidence and productivity.
It doesn’t need to be difficult. You don’t need to eat and train like an Olympian. You don’t need a 30-minute skincare routine or an overnight hair treatment.
You don’t need any of that. It can be simplified.
You can focus on the fundamentals. Not just learning them - mastering them.
Turning them into ritual. Trusting that process. Discovering the interconnectedness of it all.
There’s something to be said about even the most basic routines and rituals. Grounding habits you can lean on for control.
Maybe it’s exercise. Maybe it’s nutrition. Maybe it’s sleep hygiene. Maybe it’s skin health or haircare. And, maybe it doesn’t end there.
Maybe it’s anything that makes you feel good. Good habits. Good environments. Good times. Good people. A good laugh or a good talk. Good music. Good weather.
Hell, even a good meal with a good bottle of wine.
Your time. Your energy. Your health.
You. Taking care of yourself. Caring for yourself. Caring about yourself.
That’s self-care.
It’s a never-ending DIY project with an infinite number of tools.
You choose which ones to use.
A team? Kind of. Partners? Sure. Friends? Sometimes. The reality is, we’re family. For better or worse.
We fight. We tease. We curse. We laugh. We cry. We shout. From the dinner table to the conference table. Birthday parties to wedding parties. Good times. Bad times. Lunch times. Game times. All the damn time.
We’ve been through it all together. And now this.
Basic Maintenance.
For anyone unaddressed by the world of wellness at large. The brands they can’t relate to. The products they can’t understand. The routines they can’t fathom and the promises they can’t believe.
Anyone who is tired of having their time wasted. Who just wants to feel better. And who is unwilling to settle on anything less than exceptional.
Welcome to the family.
Minimal Effort. Maximum Output.
