free standard shipping on orders $50+ free standard shipping on orders $50+
    Basic Maintenance Formula 10 The Cleansing Clay rested on top of a stack of massage spa rocks.
    Basic Maintenance Formula 10 The Cleansing Clay rested on top of a stack of massage spa rocks.


    Do you offer free shipping?

    Yes! We offer free shipping for all orders over $100.

    What is your return policy?

    At this time, we do not accept returns. However, if you are unsatisfied with your purchase, we are happy to issue you a store credit in the form of a gift card. Just fill out this form to get in touch with us and we’ll work with you to make it right.

    What payment methods do you accept?

    We accept all standard payment methods: Visa, Mastercard, American Express, PayPal, Shopify Pay, and Apple Pay, as well as our buy now, pay later partner, Sezzle.

    Where are you located?

    We are proudly owned and operated in the wonderful city of Toronto, Ontario, Canada.

    Where are your products made?

    We design, craft, make and ship all of our products from our headquarters in Toronto, Ontario, Canada. We’re control-freaks, and while out-sourcing overseas would have been more cost effective - for us, and in turn, you - it just wasn’t worth it. Consistency and communication are important to us. Keeping our finger on the pulse of everything gets a whole lot harder a couple thousand miles and a few time zones away. We like to be around the lab with our chemists every damn day - making sure our products live up to the words we’re putting behind them.

    Do you ship internationally?

    We sure do. Just enter your address when checking out and we’ll be sure your items get to your doorstep without a problem.

    How long does shipping take?

    Check out our general shipping schedule. Orders typically go out within 1-2 business days. We use couriers as opposed to snail mail, so you can expect your stuff 2-5 days thereafter. Unfortunately, any shipping delays that occur after the product has left our warehouse are outside of our control. The best we can do is keep you updated as to your order’s whereabouts via the tracking information we’ll send to your email.

    Can I combine promo codes?

    Unfortunately our website can only process one promo code at a time.

    My promo code didn’t work / I forgot to apply it at check-out

    Not a problem. Just send us an email to and we’ll be happy to help.

    How do the bundles work?

    Simple. Pick a bundle. After that, any and every product you wish to add on is done so at 20% off.

    What is the shelf-life of your products?

    All of our products last approximately one year after they’ve been opened, and 2 years prior to that.

    Are your products all-natural?

    No. Basic Maintenance products have been engineered for the best of both worlds. Simply put, we select our ingredients based on productivity. Whether it’s natural or synthetic doesn’t concern us as much as it’s effectiveness, it’s stability, it’s impact on the environment and it’s likelihood to cause irritation. For more information on natural and synthetic products check out our blog post.

    Your products seem a bit expensive, why is that?

    Quite simply, you get what you pay for. Not to be blunt, but we have no interest in hocking cheap wellness products that waste your time and money. Our first consideration is and always will be product performance - i.e. what it takes to achieve a particular result. 

    So, what are you paying for? Ingredients that actually matter in meaningful amounts, meticulously formulated by chemists focused on innovative products. That’s what.  

    Think of our products in terms of clothing: high quality basics. Sometimes a black t-shirt is inexpensive and made entirely of polyester. Sometimes it’s 100% cotton and slightly more expensive. Sometimes it’s a cotton silk blend and even more expensive. And sometimes it’s 100% silk and much more expensive. The ingredients you choose and the amounts of them you use all dictate the performance of the fabric, and in turn, the price of the product. 

    We knew we couldn’t compete at scale with big multinational brands. We couldn’t compete with VC backed start-ups with deep marketing budgets. All we can do is differentiate ourselves through good old-fashioned performance. True productivity. No fillers. No fluff. No cut-corners. Just products that do exactly what we say they will. So much so that if it wasn’t illegal for us to slap a guarantee on them, we absolutely could.

    Quick value tip: check out the bundle pricing. Hard to argue with 20% off.

    I have a question about my order, how can I contact you?

    Just send an email to and one of our customer care representatives will be in touch with you as soon as possible.

    When will my order ship?

    Orders ship out within 24 hours of being placed, unless you placed the order on a weekend. If that’s the case, it will be packed and shipped the following business day.

    How can my store become a stockist?

    Please just send us an email to and one of our agents will get back to you as soon as possible.

    I’m interested in including your products as a corporate gift, who can I talk to?

    Please just send us an email to and one of our agents will get back to you as soon as possible.

    Are your products safe for sensitive skin?

    Of course. All of our products have been engineered to be suitable and effective for all skin types. If you’re as sensitive as we are, you’ll appreciate that kind of care.

    Do your cleansers/washes contain sulfates?

    Yes, but none of them contain Sodium Lauryl Sulfate. Despite it being a perfectly fine ingredient when used in the proper concentrations with the proper co-ingredients, this was again one of those instances where public perception was simply too strong of a hurdle for us - the little guy - to overcome. For more info on sulfates and SLS in general, check out our blog.

    Do any of your products contain phthalates?

    No. No. But again, we could and all would be perfectly fine. This just happens to be yet another instance of fear-mongering that has prevailed to the point it’s nearly impossible for young, start-up brands to risk using them. For more on phthalates please check out our blog.

    Will your hair products make my hair grow?

    Unfortunately not. Our business sure would look a lot different if we solved that puzzle! What our hair products are designed to do is cultivate your scalp into an ideal environment for growth. Bacterial regulation, proper hydration and a precise supply of specific nutrients lay that foundation. By first tending to these fundamental concerns,  you will have addressed any physical barriers to having a healthy head of hair. After that, unfortunately genetics, lifestyle and various environmental stressors do have an impact. 

    For our truly bald and beautiful friends, here’s a little tip: use our face lotion as conditioner, and our face wash as shampoo. Now that’s versatility. Work smarter, not harder, boys.

    Is your packaging recyclable?

    Absolutely. All of our packaging is fully-recyclable in most jurisdictions. While we do use virgin plastics, this is again an issue we are set to resolve once we can justify ordering 10,000 Post-Consumer-Resin containers. For more information regarding the packaging side of the industry including a run down of the lifecycle analysis of various packaging options, check out our blog.

    I noticed you donate to UHN, what is that?

    University Health Network encompasses the Toronto General and Toronto Western hospitals, the Princess Margaret Cancer Centre, Toronto Rehabilitation Institute, and The Michener Institute of Education at UHN. It’s the largest hospital-based research program in Canada, with major research in cardiology, transplantation, neurosciences, oncology, surgical innovation, infectious diseases, genomic medicine and rehabilitation medicine.

    Why did you choose UHN?

    We’ve had friends and family go through some tough battles with both physical and mental health. In one way or another, everyone found a level of care at a UHN facility that helped them immensely. As Toronto natives, it only seemed right to give back to not only the network of institutions that were in our backyard and helped our loved ones, but one that’s leading the charge for our entire country’s ambitious health and recovery programs.

    The basics, but better.

    Foundational products engineered for performance.

    Only productive ingredients.

    Unadulterated formulas optimized for efficiency.

    Wholly holistic systems.

    Cross-functional solutions with compounding benefits.

    Complete accountability.

    Science conducted with a conscience.