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The Shampoo


"This has breathed new life into my hair and scalp" - Tiffany (Basic Maintenance Client)

Want To Protect Your Hair From Looking Lifeless, Brittle & Thin?

Say hello to a total scalp + hair renewal solution that doesn't just clean your hair but actually repairs, nourishes and protects it.

  • Restore Proteins: Infuses hair with essential proteins that penetrate each strand to leave your locks thicker, fuller and feeling as good as it looks.
  • Destroys Dandruff: Eliminate and prevent embarrassing flakes by targeting dandruff causing bacteria without disturbing your scalp.
  • Scalp Revival: Turn your scalp into a nutrient-rich environment, promoting ongoing, strong and healthy hair growth. 

You deserve the best. Your hair deserves the best. Treat yourself today.

This formula isn't just a shampoo; it's a comprehensive treatment that revives, protects, and enhances your hair from the roots to the tips.

  • Resets and detoxifies: Enjoy a cleaner, fresher scalp that feels rejuvenated and ready for optimal hair health.
  • Removes build-up: Experience lighter, more vibrant hair as all residue is thoroughly washed away.
  • Addresses dandruff and eliminates flakes: Say goodbye to dandruff and flaunt your flake-free, healthy scalp with confidence.
  • Boosts circulation and cultivates growth: Feel the difference with thicker, fuller hair as improved circulation promotes robust hair growth.
  • Reduces oil: Achieve perfect balance with reduced oiliness for fresher, cleaner hair all day.
  • Regulates bacteria: Maintain a healthy scalp environment, reducing irritation and preventing infections.
  • Combats oxidative stress: Protect your hair from environmental stressors, keeping it strong and resilient.
  • Adds volume and thickens hair shafts: Revel in noticeably fuller hair that adds volume and body to your look.
  • Controls frizz: Manage and tame frizz for sleek, smooth hair regardless of the weather.
  • Restores lost proteins: Replenish essential proteins for stronger, more damage-resistant hair.
  • Repairs damage and prevents breakage: Reduce breakage and mend damage for healthier, more intact hair.
  • Balances pH (~5.5): Keep your scalp and hair at an ideal pH level for maximum health and vitality.
  • Color safe: Safely use on colored hair to maintain vibrancy without stripping away color.

Antioxidant. Anti-inflammatory. Antimicrobial. Antifungal.

Our shampoo is designed for anyone seeking a comprehensive hair care solution. Whether you have dry, oily, color-treated, or delicate hair, this formula adjusts to meet your specific needs. It's particularly beneficial for those struggling with hair thinning, dandruff, or anyone in pursuit of stronger, healthier, and more vibrant hair. Embrace a product that simplifies your routine while delivering powerful results, making it ideal for busy individuals who demand the best for their hair without the fuss.

Aqueous Extract: Anthemis Nobilis (Chamomile) Flower Extract, Aloe Barbadensis (aloe vera gel) Leaf Juice, Ammonium Laureth Sulfate, Disodium Lauryl Sulfosuccinate, Cocamidopropyl Betaine, Polyquaternium 7, Phenoxyethanol, Menthol, Citric Acid, Camelina Sativa Seed oil, Argania Spinosa (argan) oil, Simmondsia Chinensis (jojoba) oil, Mentha Arvensis (peppermint) oil, Hydrolyzed Keratin, Tocopherol, Melaleuca Alternifolia (tea tree) leaf oil, Eucalyptus Globulus Leaf oil, Ammonium Chloride.

      60 Day 100% "Money Back" Guarantee

      Like what you see or it's FREE. No returns necessary. If you don't love the way you look after using our products - reach out to hello@basic-maintenance for a full refund (minus shipping), store credit or another product to try. This offer is valid until 60 days after purchase.


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      No SLS
      No DEA
      No Parabens
      No Phthalates
      Cruelty Free

      All Ingredients

      Click below to read all of this product’s ingredients.

      Aqueous Extract: Anthemis Nobilis (Chamomile) Flower Extract, Aloe Barbadensis (aloe vera gel) Leaf Juice, Ammonium Laureth Sulfate, Disodium Lauryl Sulfosuccinate, Cocamidopropyl Betaine, Polyquaternium 7, Phenoxyethanol, Menthol, Citric Acid, Camelina Sativa Seed oil, Argania Spinosa (argan) oil, Simmondsia Chinensis (jojoba) oil, Mentha Arvensis (peppermint) oil, Hydrolyzed Keratin, Tocopherol, Melaleuca Alternifolia (tea tree) leaf oil, Eucalyptus Globulus Leaf oil, Ammonium Chloride.

      Read More

      all hair types

      including sensitive scalps

      total hair repair

      builds and strengthens

      total scalp care

      eliminates flakes


      preserve + protect

      Key Ingredients

      Click On Any Image For Ingredient Description!


      Hydrolyzed Keratin is a powerful hair treatment that works to strengthen and protect your hair. By penetrating the hair strand and filling microscopic gaps, it rebuilds the natural protective layer of your hair, increasing its diameter and giving it a fuller appearance. It not only reduces breakage but also minimizes the damaging effects of various factors like sun exposure and heat styling. T he result is hair that is stronger, softer, and more elastic, with reduced frizz and a healthy bounce.

      Peppermint Oil

      Peppermint Oil is a revitalizing scalp treatment that not only helps reduce dandruff but also soothes itchiness and promotes healthy hair growth. Its cooling effect stimulates blood flow to the scalp, enhancing nutrient delivery to hair follicles and balancing scalp pH. Known for its refreshing scent, Peppermint Oil also helps regulate oil production, leaving your scalp feeling fresh and your hair looking vibrant.

      Eucalyptus Oil

      Eucalyptus Oil is a powerful scalp care ingredient that helps combat dandruff and soothes your scalp, reducing itchiness and redness. Its natural antibacterial and antifungal properties help maintain a healthy scalp environment, preventing overgrowth of harmful microbes. Additionally, Eucalyptus Oil is effective in regulating scalp oil production, contributing to healthier, better-looking hair.

      Tea Tree Oil

      Tea Tree Oil is a natural hero for your scalp, effectively fighting dandruff and eliminating those embarrassing flakes and itchiness. It soothes inflammation and regulates oil production, ensuring your scalp stays healthy and your hair looks great. Additionally, its antibacterial properties make it excellent for keeping your scalp free from infections and promoting overall scalp health.

      Argan (Hair)

      It's a powerhouse of nourishment for your hair, rich in antioxidants and fatty acids that protect against environmental damage and oxidative stress. It deeply moisturizes and nourishes, improving hair elasticity and restoring shine to dull, lifeless strands. Its occlusive properties seal in hydration and prevent damage from styling and external aggressors, ensuring your hair stays resilient. It soothes the scalp, reducing inflammation and treating conditions like psoriasis and seborrheic dermatitis, which can lead to dandruff. Embrace Argan oil for a transformative hair care experience that leaves your hair luxuriously soft, shiny, and beautifully healthy.

      Jojoba (Hair)

      It's a versatile elixir rich in vitamins and minerals that profoundly nourish the hair and improve scalp health. Its unique composition closely resembles the sebum naturally produced by your body, enabling it to regulate oil production and maintain optimal moisture levels without weighing hair down. As a potent antioxidant and natural source of vitamin E, jojoba oil shields your hair from oxidative stress and environmental aggressors like UV rays and pollutants, effectively preventing breakage and split ends. Its anti-inflammatory and healing properties soothe the scalp, alleviating dryness, flaking, and itching, while treating common scalp issues such as psoriasis and seborrheic dermatitis. Embrace the transformative benefits of jojoba oil for a healthier, more manageable mane that radiates with a natural shine.


      Camelina oil, extracted from the Camelina Sativa plant, is a rich source of essential fatty acids that nourish and protect your skin and hair. It's great for reducing inflammation, making it helpful for skin and scalp conditions like eczema and dandruff. Packed with antioxidants, camelina oil guards against environmental damage, while also regulating oil production and locking in moisture. This oil improves the texture and elasticity of your hair and skin, making them softer, smoother, and healthier.


      Chamomile, packed with antioxidants and anti-inflammatory agents, deeply soothes the skin, reducing redness and calming irritations. Its astringent properties help tighten pores and smooth the skin, while its brightening effects work to fade acne scars and even out skin tone. Additionally, chamomile offers anti-aging benefits by protecting against environmental stress and reducing the appearance of fine lines and wrinkles, leaving your skin looking fresh and youthful.


      Aloe is a skin care powerhouse, packed with vitamins, minerals, and natural compounds that provide a range of benefits from anti-inflammatory to antimicrobial actions. It's renowned for accelerating the healing of wounds and soothing skin irritations like burns, reducing redness and fighting infections. Aloe also plays a key role in anti-aging by boosting the production of vital skin components like hyaluronic acid and collagen, while its anti-acne properties and natural hydration make it ideal for maintaining smooth, clear, and well-moisturized skin.

      Tocopherol (Vit E)

      Vitamin E is your skin's shield against environmental damage, actively fighting signs of aging caused by UV rays and pollution. It promotes healing and relief from skin irritations like eczema, while effectively regulating oil balance for a clearer complexion. Essential for keeping skin hydrated and supple, Vitamin E strengthens your skin's natural barrier, preventing dryness for a smooth, youthful appearance.

      Frequently Asked Questions

      Even More Frequently Solved Problems

      What are the unique benefits of The Shampoo?

      Transform your hair care routine into a revitalizing experience with our shampoo. Designed not just to cleanse but to deeply nourish and rejuvenate, our shampoo offers a potent blend of benefits that elevate it beyond ordinary cleaning:

      Restores Protein: Deeply infuses your hair with essential proteins, enhancing each strand to make your hair thicker and fuller. Feel the difference with hair that not only looks better but feels significantly stronger and more resilient.

      Combats Dandruff: Targets and eliminates dandruff-causing bacteria effectively, preventing embarrassing flakes and maintaining scalp health without harsh chemicals.

      Scalp Revitalization: Creates a nutrient-rich environment that fosters vigorous, healthy hair growth. Experience a scalp transformation that supports hair strength from the roots up.

      Step into the spotlight with confidence, sporting luscious, resilient hair and a pristine, healthy scalp. Our shampoo not only cleanses but transforms your hair's health, rejuvenating your look and restoring the youthful vibrance you deserve.

      Can The Shampoo help with hair thinning and breakage?

      Absolutely, our shampoo is specifically designed to combat hair thinning and breakage, providing a robust solution for anyone looking to enhance the overall health and appearance of their hair.

      Here’s how it helps:

      Strengthens Hair:
      Infused with proteins and essential oils, our shampoo penetrates deep into each hair strand, reinforcing its structure to reduce breakage and prevent future damage.

      Promotes Growth: By boosting scalp circulation and ensuring the scalp is a nutrient-rich environment, it enhances the conditions necessary for strong and continuous hair growth.

      Restores Vitality: The active ingredients in our shampoo work to restore lost proteins and balance pH levels, revitalizing your hair from the roots to the tips for a fuller, healthier look.

      Regain control of your hair with each wash as you notice less hair fall and stronger, more resilient hair. Feel empowered knowing you’re not only protecting but also actively improving your hair’s health and vitality, allowing you to focus on the things that matter most to you.

      Is The Shampoo suitable for all hair types?

      Yes, our shampoo is crafted to be exceptionally versatile, making it suitable for all hair types. Whether you have fine, thick, curly, straight, or chemically treated hair, this shampoo is designed to offer the nourishment and care your hair needs.

      Here's what makes it great for everyone:

      Gentle Yet Effective:
      It cleanses without stripping hair of natural oils, maintaining moisture balance which is crucial for all hair types.

      Scalp Health: It enhances scalp health by regulating oil production and reducing dandruff, creating an ideal environment for hair growth.

      Universal Formulation: The pH-balanced formula respects your hair's natural state and helps to maintain its inherent strength and shine.

      Enjoy the freedom that comes with having healthy, well-cared-for hair, no matter your type. This shampoo not only adapts to your specific hair needs but also elevates your hair care routine, leaving you feeling pampered and your hair looking its best.

      How do I use The Shampoo for best results? How long does it last?

      For optimal results, use the shampoo no more than three times per week. This frequency strikes the perfect balance, offering maximum benefits such as reducing oiliness and dandruff, while promoting healthier scalp and hair growth—without stripping away natural oils. Regular use helps keep your hair and scalp clean, yet hydrated, supporting natural regeneration and maintaining overall hair health.

      The amount of shampoo you need varies by hair length:

      • Short Hair: A single pump or a coin-sized amount will suffice, thoroughly cleansing and treating both hair and scalp.
      • Long Hair: Two pumps may be necessary to ensure complete coverage and effective cleansing from root to tip.

      Using the appropriate amount ensures that each strand receives essential nutrients without any waste, enhancing the health and appearance of your hair.

      Total Life:

      • Shelf Life: 2 years from the date of manufacture, ensuring freshness and efficacy right from the first use. Our products are made in micro-batches of 250 units to guarantee that they remain potent, with no batch sitting for more than 30 days before being delivered.
      • After Opening: Once opened, the shampoo remains effective and safe to use for up to 12-18 months, providing you with long-lasting care and value.
      • Usage Lifespan: When used as directed, a single bottle is designed to last approximately 4 months, making it a durable and economical choice for your daily hair care routine.

      This structured approach to using our shampoo ensures you enjoy all its benefits effectively, from maintaining your hair's natural beauty to ensuring each application contributes to a healthier, more vibrant head of hair.

      Will The Shampoo help with dandruff or a dry, itchy scalp?

      Absolutely, this shampoo is specifically formulated to tackle dandruff and dry scalp conditions effectively.

      Here’s how it works:

      Targets Dandruff: It actively eliminates dandruff-causing bacteria and flakes, providing immediate relief from itchiness and flaking.

      Moisturizes Scalp: The inclusion of hydrating ingredients ensures that your scalp remains moisturized, reducing dryness that can lead to flakiness.

      Enjoy a newfound comfort as this shampoo restores the health of your scalp, freeing you from the constant worry and embarrassment of dandruff and dry patches. Enjoy flake-free hair and the comfort of a well-moisturized scalp every day.

      Can I use The Shampoo on color-treated hair?

      Yes, this shampoo is completely safe for color-treated hair.

      Here’s why it’s ideal:

      Color Safe Formula:
      Specifically designed to be gentle on color-treated hair, it preserves the vibrancy and longevity of your hair color.

      pH Balanced: By maintaining a balanced pH level, it helps keep your hair's natural oils intact, protecting your color from fading.

      Enjoy vibrant, luscious locks without the worry of color washout. This shampoo lets you maintain your favorite hair color while ensuring your hair stays healthy and nourished.

      Will The Shampoo help lost hair grow back?

      While our shampoo excels at promoting healthy hair growth and strengthening existing hair, it's important to set realistic expectations: it cannot regrow hair that has been permanently lost due to baldness or severe hair follicle damage.

      However, it can significantly improve the health and thickness of the remaining hair by enhancing the scalp environment and supporting the anagen (growth) phase of your hair cycle.

      You can feel empowered knowing you're minimizing future hair loss and maximizing the potential of your existing hair, giving you a fuller, healthier look that boosts your confidence each day.

      How long will it take to see visible results from using The Shampoo?

      Experience visible improvements with consistent use of our shampoo, tailored to transform your hair health progressively:

      Week 1: Initial changes are noticeable as your scalp feels cleaner and fresher. Oil control is enhanced, and any dandruff begins to diminish, giving your hair a cleaner, flake-free appearance.

      Week 2: With continued use, you'll observe a reduction in breakage and hair thinning. Your hair starts to feel stronger and looks fuller, thanks to the infusion of vital nutrients that reinforce hair strands.

      Week 3: By the third week, enhanced scalp health leads to noticeable improvements in hair texture and growth. Continuous nourishment from the shampoo maximizes the health of your scalp, setting the stage for sustained hair growth.

      Watch your hair transform week by week, instilling a sense of anticipation and excitement as you nurture its strength and vitality. Enjoy the confidence that comes with healthier, thicker hair that not only looks good but feels robust and rejuvenated.

      Is The Shampoo pH balanced and why is this important?

      Yes, our shampoo is carefully formulated to be pH balanced at approximately 5.5, closely matching the natural pH of your scalp and hair.

      Maintaining this balance is crucial because it helps:

      Preserve the Natural Barrier:
      A pH of 5.5 supports the scalp's acid mantle, which acts as a barrier against bacterial growth and environmental pollutants.

      Prevent Dryness and Irritation: By keeping the pH level in check, the shampoo ensures that your scalp remains hydrated without becoming overly dry or irritated, which can lead to scalp issues like dandruff.

      Enhance Hair Health: A balanced pH helps seal the hair cuticle, leading to smoother, shinier hair that is less prone to tangling and damage.

      Feel reassured that each wash contributes to maintaining your hair’s health and natural defenses, leading to a confident and comfortable hair care experience.

      What is the 'tingling sensation' customers mention, and what does it do?

      The ‘tingling’ or 'cooling’ sensation you experience while using our shampoo comes from the inclusion of peppermint oil, a key ingredient known for its invigorating properties.

      Here’s what it does for you:

      Stimulates Scalp Circulation:
      Peppermint oil is renowned for its ability to increase blood flow to the scalp when applied topically. This enhanced circulation brings more nutrients and oxygen to your hair follicles, which is vital for healthy hair growth.

      Soothes and Refreshes: The cooling effect of peppermint oil also helps soothe irritation and provides a refreshing sensation during use, making your hair washing experience more enjoyable and revitalizing.

      Feel energized and revitalized with every wash. The refreshing tingle not only awakens your senses but also reassures you that the product is actively working to improve the health and vitality of your scalp and hair.

      What is the "Scalp Care Complex"?

      It's our proprietary concentrate of essential oils, including tea tree, eucalyptus, peppermint, argan and jojoba. Each contributes unique antibacterial, antimicrobial, antioxidant, anti-inflammatory and anti-fungal properties to combat dandruff and scalp seborrheic dermatitis.

      • Dandruff Control: Effectively represses dandruff by managing scalp microbiota and the overgrowth of Malassezia fungus.
      • Inflammation Reduction: Soothes scalp inflammation and alleviates symptoms like redness and itching.
      • Oil Regulation: Helps regulate scalp's oil production, enhancing overall scalp health and hair appearance.
      • Hair Growth Stimulation: Peppermint oil's vasodilating effect improves blood flow, aiding nutrient delivery to hair follicles.
      • Lice Treatment: Insecticidal properties of tea tree and eucalyptus oils offer effective lice treatment and prevention.


      "Seriously the best shampoo I’ve tried in so long! I have colour treated hair so have been looking for one that will help with moisture and leave it feeling clean and healthy and this product does just that! Highly recommend! - Lindsay (Verified Basic Maintenance Customer)

      Customer Reviews

      Based on 46 reviews
      Kelli Czarnecki
      Shampoo and conditioner

      I’ve just started using these products and I’m happy with them. My hair is soft and clean. I’m hoping the static will be controlled but won’t find that out until next winter. I wish there was more tangle control but very few products I’ve tried have this for my fine hair. I would like to se some colour coding on each product. It could be as simple as a dot on the top. It would make it easier to identify each product.

      AMAZING products!!!

      I'm absolutely these!!!! It's like my hair got a new lease on life. It's so much fuller and shinier, and the thinning has definitely slowed down, seriously hasn’t looked this good in ages!

      Karen S
      Perfectly Named

      Simple packaging, great price and a super effective product. Leaves hair looking and feeling great without a lot of unecessary perfumes, chemicals and wasteful packaging.

      Karen S
      Pleasantly Surprised

      I was unsure at first as it didn’t lather the way I expected it to. After washing and using the conditioner my hair felt clean and looked great! Once you get past the lack of scent and lather these are really good products!

      Stacey Q
      Actually the best

      I have very fine, yet curly hair so it almost impossible to find a treatment that works well for me. After loving their skin products, I figured Id try these too and my hair looks so much healthier. My hair dresser immediately noticed too

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      The Shampoo $56.00 - 1 +